5 Valuable Remarketing Tips To Do Now
Updated: 2011-10-31 12:45:02
Remarketing is an extremely efficient tactic for many advertisers. Yet many advertisers are still leaving a lot of ROI on the table and sub-optimizing their user experience. Here are five findings about remarketing that marketers need to do to improve the impact of their remarketing programs and their customers' experience.

Deborah Carney recently hosted an entertaining podcast that was a roundtable discussion on how affiliate marketing got started and how it has evolved with some of the people that have been in it since the beginning. The panelists were Connie Arnold, Todd Crawford, Todd Farmer, Scott Jangro and Brian Littleton. It was fun to hear [...]
Start Monetizing Your Blog Today panel from Affiliate Summit West 2010, which took place January 17-19, 2010 in Las Vegas, NV. Speakers: Marty Fahncke, President, FawnKey & Associates (Moderator) Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. Tricia Meyer, Owner, Sunshine Rewards Carolyn Tang, Director of Client Services, ShareASale.com Have a great blog but new to affiliate [...]
Google's TV software platform will begin to undergo a series of significant improvements. The first over-the-air updates begin Oct. 30 and run through the week. They will highlight TV-optimized Android Apps, an improved YouTube experience and features that make it easier to search and discover content. The updates will come to Sony devices first, followed by Logitech add-on consoles.
Handing Facebook a decisive win, a judge has dismissed a lawsuit alleging that the company's efforts to promote Friend Finder misappropriated users' names. Seeborg's ruling stemmed from a lawsuit alleging that Facebook violates a California law banning companies from using names or photos in ads without people's consent.
Gearing up for the future -- and perhaps an IPO -- Hulu just announced a five-year content licensing agreement with the CW Television Network. Expected to debut before the end of the year, programming on Hulu and Hulu Plus will begin with the nine series on The CW's fall 2011 schedule.
Bloomberg launches the "Bloomberg TV +" app for iPad on Thursday, bringing its live on-air video stream and on-demand content to the tablet. The free app drops the user into a rich selection of on-demand recent news clips, a directory to its recent shows and a button that feeds in the live cable channel content.
Sen. Jay Rockefeller, head of the Senate Commerce Committee, is questioning Visa and MasterCard about a press report that the companies are considering combining information about consumers' purchases with data about their online activity in order to send people targeted ads.
Mobile phone sales in the third quarter saw slowing growth as consumers delayed smartphone purchases and tightened spending overall. Phone shipments worldwide increased 12.8% to 394 million units in the quarter, compared to 349 million in the year-earlier period, per IDC.
Mobile TV company MobiTV announced it's introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, PCs, tablets and other connected devices.
Overview Plans Pricing Types of Surveys Online Panel Resources Blog Home Blogs Hanna Johnson's blog Zoomerang Blog 10 Tips to Make SureYour Online Survey Invitation is Opened Posted on October 27, 2011 by Hanna Johnson Tweet Share Having trouble getting people to open the fun , clever , important survey that you slaved away to create Un-opened survey invitations can feel like the online equivalent of being stood-up . Thankfully , there are some quick , simple tips to help you increase your survey response , rate so you'll feel like the cool kid in the chat . room 1. Make sure the sender's email address has the company or individual's name in , it so the recipient doesn't confuse it with spam 2. Keep the subject shor t and sweet 35 characters or less 3. Avoid those pesky spam filters by
Two consumers filed a potential class-action lawsuit against HTC and AccuWeather.com over a weather app that comes bundled with smartphones and allegedly can be used to track users' locations.
In the UK at least, online advertising delivers substantially higher ROI and sales uplift than TV, while achieving reach equal to press and outdoor. That's per GfK, which was commissioned to look at the effectiveness of cross-media campaigns by eight unidentified "fast moving consumer goods" advertisers in conjunction with Google. Average uplift on a single contact with an online ad was 9%, compared to 7% for TV.
Mobile advertising company 4INFO, best known for its SMS text messaging service, has secured an additional $14 million in venture funding from investors led by Paul G. Allen's Vulcan Capital, Mitsui Global Investment and including prior investors Draper Fisher Jurvetson, Gannett, Mezzanine Capital and U.S. Venture Partners. That brings 4INFO's total raised to date to $52 million.
Consumers tend to give as much credibility to information found on review sites as they do to search engines. When researching a business on their mobile phone, adults are nearly as likely to base their decisions on a review site as a search engine.
Datafeedr, a system that enables affiliates to easily work with product datafeeds in WordPress, is now supporting additional affiliate networks. The tool now supports Amazon products into Datafeedr stores for Amazon US, Canada, UK, France, Germany, and Japan. TradeTracker, an affiliate network in the Netherlands, has also been integrated with Datafeedr for their feeds from [...]
Members of the Volusion team recently attended InnoTech Austin to brush up
on business technology and rub elbows with some of the region’s brightest minds.
On Thursday, October 20th, the Austin Convention Center was home to the 8th annual InnoTech Austin Conference. Innotech is an innovation and technology event where various organizations come together to learn, [...]
Lawmakers in the House have introduced a controversial new measure aimed at stopping online copyright infringement.
The Stop Online Piracy Act, like a companion measure pending in the Senate, would enable law enforcement officials to obtain orders requiring Internet service providers to stop sending traffic to domain names that host pirated material.
Sociable Labs secured $7 million in Series "B" funding led by Battery Ventures, along with Series "A" lead investor Javelin Venture Partners. The investment accompanies the official launch of its platform to help online retailers increase referral traffic and sales using social graph technology.
Civil rights group cheered this month when California Governor Jerry Brown signed a measure aimed at protecting the privacy of people who read digital books. But a prominent law professor now says the bill may impose some new and unexpected obligations on individual bloggers.
Consumers continue to become more comfortable with banking on mobile devices, according to new data from comScore. About 32.5 million Americans, or 14% of all U.S. mobile users, accessed banking information on their devices in the second quarter -- a 21% increase from the fourth quarter of 2010.
By the raw data traffic metric of bits and bytes, the Post-PC era that Steve Jobs and others promised may officially be here. In the North American market, the majority of entertainment material was going to TVs (via game consoles), smart TVs, tablets and mobile phones.
Spur of the Moment Games announced this week it is developing a mobile game designed partly to support the Occupy Wall Street movement with both funds and satire. "Clear the Park" will be an iOS and Android game that allows you to play a high-profile and apparently seething corporate executive who wants to clear the nearby park of protesters because they are ruining his view.
Brands and agencies will increase spending on digital video advertising by 25% over the next 12 months, according to a new report from Casale Media. If accurate, that will amount to about 23.8% of total online ad budgets, it estimates.
Yell announced this week that Microsoft MSN Partner and Producer Scott Moore will join Yell Group as its chief digital officer. Moore will report to Yell Group CEO Mike Pocock and will be based at a new Yell office in Seattle. Moore will lead the creation and development of Yell’s new products and services that ...
There is going to be a live podcast via GoToWebinar on October 27 from 4 pm to 6 pm EDT called Affiliate Marketing – Then and Now. Host Deborah Carney will preside over a roundtable discussion on how affiliate marketing got started and how it has evolved with some of the people that have been [...]
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about speakers at Affiliate Summit West 2012, a roundtable of old school affiliate marketers, and Internet marketers shooting shotguns. We also talked about affiliate marketing meetups, webinars from Tricia Meyer and Hunter Boyle, an affiliate census, and donkeys for $15. Show Links [...]
Overview Plans Pricing Types of Surveys Online Panel Resources Blog Home Blogs Jason Miller's blog Zoomerang Blog Zoomerang’s 5 Best Online Survey Success Stories Posted on October 25, 2011 by Jason Miller Tweet Share You might be asking yourself , how could an online survey be so fabulous that someone would take the time to write a success story about it If so , odds are you're not capitalizing on all the awesome opportunities that free online surveys provide to engage with your customers and employees Fortunately , our forward-thinking , successful survey-makers have some stories that can help steer you in the right . direction Reset San Francisco Improving San Francisco , One Survey at a Time Using online surveys to tap the wisdom of San Franciscans for city-wide good That's exactly
Earlier this month, the Volusion team sponsored and participated in a fan-favorite Austin charity event, JB
and Sandy’s Bikes for Kids Golf Classic. Check out the recap below to see how we’re giving back to the community.
Volusion recently had another chance to practice one of our Core Values of “Rocking the Golden Rule” at the 15th [...]
There will be an Affiliate Summit Webinar on Thursday, October 27th, 2011 at 1pm EDT called “Killer List Building Techniques that Work (Email + Social).” This presentation is being given by Hunter Boyle of AWeber. About Hunter Boyle Hunter is the Senior Business Development Manager for AWeber, a leading email and social media service provider. [...]